Real world first impressions drive purchase decision

My wife and I are in the beginning phases of a kitchen remodel. That process will include all new appliances. One of our choices for purchasing these appliances is a local, family-owned company that has a big presence and a very good reputation in the Twin Cities area. The Warner’s Stellian brand reputation was upheld … Read more

Why logo embroidery has its limitations-thread

One of the biggest challenges we face when working to embroider a logo onto a polo shirt, cap or other piece of apparel is the fact that embroidery has its limitations. The physics of embroidery sometimes get in the way of being able to recreate a graphic logo in embroidery. When compared to printing a … Read more

What’s the difference between direct embroidery and a patch?

There are a number of ways to apply an embroidered logo to a shirt or some other item. Two of the most common are direct embroidery and embroidered patches. There is a difference between the two. Understanding that difference can be confusing for people because patches are generally embroidered and many people refer to direct … Read more

Keeping brand integrity in logo embroidery-not always easy

One of the biggest challenges we face when working to embroider a logo onto a polo shirt, cap or other piece of apparel is the fact that embroidery has its limitations. The physics of embroidery sometimes get in the way of being able to recreate a graphic logo in embroidery. When compared to printing a … Read more

What is the best material for a polo shirt?

This is a question we get asked often from customers seeking to purchase logo embroidered polo shirts. It is a simple question and as with many simple questions, the answer is not very simple. The two most common fabric materials used in the manufacture of polo shirts are cotton and polyester-or some combination of the … Read more

What does ‘preshrunk’ mean?

One of the challenges we all face when choosing a shirt to wear is the sizing and fit. An important consideration in that decision is any potential shrinkage of the material. We have all bought logo embroidered shirts, washed and dried them only to have them shrink up to the point where we can’t wear … Read more

What is that combed cotton used in my polo shirt?

This is another post in the series of questions we get asked. Many cotton polo shirts used for logo embroidered apparel are made of combed cotton. Well, isn’t that nice. What does that mean and does it make a difference in the buying decision for your custom embroidered shirts? It is actually a very simple … Read more