There was an outstanding response to my blog entry from last week about. So I thought I would follow up with some information that I didn’t include last week. Pretty interesting stuff. It certainly makes you think twice about the color choices you make. Can color improve performance? A 2009 University of British Columbia study … Read more
In the world of marketing and advertising, impressions are everything. I am talking about the number of impressions made with your company logo or advertising message. Impressions are the number of people watch a TV show, pass a billboard, read a newspaper ad, see your sign, etc. The concept is simple. The more impressions made the better chance your … Read more
There are a number of methods to decorate apparel but by far the two most common are embroidery and screen printing (aka silk screen or serigraphic). However, they are very different in terms of their application, benefits and situations in which you would use one over the other. Embroidery is basically defined as decorating fabric using … Read more
Pricing custom logo embroidery services can be a very daunting and confusing adventure. So you are ready to purchase some embroidered logo apparel. You go a Google search and find a number of companies from which can meet your needs. You find a shirt that will work for you company so now you want to know the price. … Read more
It’s a question that comes up with customers. For generations, it has been engrained in our national psyche that the weight of something is a reflection of the quality of that item. For the most part the perception is the heavier something weighs, the better the quality of that item. That is only natural as … Read more
Many people chose logo embroidered apparel for identity reasons. They want their company logo to stand out on a shirt and be easily seen from a distance. That helps build a brand, create identity and confidence with customers that they are dealing with a professional individual or company. Sometimes however, being seen and standing out is not … Read more
It happens almost on a daily basis. A customer calls with a question about a polo shirt they want to use for their embroidered logo. Invariably the shirt has the word “pique” in it and they stumble trying to pronounce it. That is really easy to understand. It’s one of those words that have no obvious pronunciation. When … Read more
This is another one of those questions we get asked fairly often. A buyer is charged with purchasing 150 logo embroidered shirts for a group. But there won’t be an opportunity to get individual sizes ahead of time. So it begs the question in the title of this article. In general the answer is yes. … Read more
Sometimes the best way to garner attention for your company is with a splash of color. You get more from your investment of embroidered logo apparel depending on the color shirts you choose. Different colors mean and represent different qualities. One color you might not have considered before but should, is orange. It’s not just … Read more
In recent years the advent of rapid dry or moisture management material has become very popular for embroidered logo apparel. We sell a lot of these types of shirts-mostly in polo shirt styles but use of this material in t-shirts, sweatshirts and other garments are gaining in popularity. We still get questions from customers about … Read more