After golf shirts, we embroider logos onto more caps than anything else. Baseball style caps are a very popular item for embroidery. After all, they make a great place to show off your logo and promote your brand.
Caps also make for great giveaway items because you don’t have to worry about size, they are relatively inexpensive and people wear them everywhere.
While the front of a cap offers some great space to embroider your logo, other areas of the cap like the back or sides should not be left out of the conversation. Those spaces provide the opportunity to get more bang for your marketing buck by putting additional messages or information there.
When we talk about caps backs we are mostly talking about the area above the hole where the cap adjustment is located. But on fitted caps it is the area right at the bottom of the cap on the back.
The sides of a cap used for embroidery are generally located above the ear as the cap is worn.
While there is generally not enough space to put a full sized logo in those locations, they do provide some good space for other information. Probably the most popular information we embroider onto those locations caps is a company’s url or website address.
The second most common are taglines. Long taglines with a lot of words won’t work on the back or side of caps, but short ones do and really delivery. Here is a great example of how the back of a cap can support your brand.
It does cost extra to add information like this to the back or sides of a cap, because there is extra time and labor involved in creating it. But many people find value and real ROI in that investment.
So next time you are thinking about logo embroidered baseball caps, consider adding some additional information to give your brand a boost.
